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Go to Where Your Customers Are and Engage Them There
One of the most important elements of successful marketing is customer engagement. In order to build relationships, you have to talk to your customers. Some years ago, I worked for a company that...
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Fueling the National Conversation about Education Reform
One of the wonderful aspects of working in the education marketplace is that partnerships between public and private entities regularly form for the purpose of research. Often, the research is freely...
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The Difference Between Social Media Marketing and Content Marketing
To put these topics in appropriate relationship to each other, it’s best to begin with a definition of content marketing. The Content Marketing Institute defines content marketing as ‘the creation and...
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3 Terrific Resources to Learn More about Content Marketing
Most marketers in the K-12 education industry have now at least heard the term content marketing. Many educational publishers have been doing content marketing for a long time – telling success...
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The Thing that Binds us to Each Other in the K-12 Industry
Everyone in the education industry has experienced it. Those who leave the industry eventually come back because they miss it. Competitors sit on panels together and share what they know because of...
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Case Study Must Haves for K-12 Solutions
One of the most common ways to demonstrate product efficacy or to tell a product story in the K-12 industry is through a case study or a customer success story. Case studies are an important...
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TEDx Talk by netTrekker Founder Randy Wilhelm – Igniting the Hope of Knowing
At TEDx event at Xavier University in May, netTrekker (now Knovation) founder Randy Wilhelm described children's innate curiosity as "living in the question." Kids think they can do anything – even...
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The State of the Core
This article originally appeared on the MCH Data blog. At the beginning of this 2013-2014 school year, we wrote here about the emerging discord and concern around the Common Core Standards. Just to...
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State Reversals of Common Core Pick Up Momentum
This article was cross-posted at the MCH Strategic Data blog. As Betsy Corcoran noted in EdSurge recently, it’s a year since Randi Weingarten of the American Federation of Teachers (AFT) called for a...
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Discover Expanded Opportunities in New SIIA Research
This article was first published at the MCH Strategic Data blog. According to the SIIA 2014 Vision K-20 Survey Report, almost 60% of schools and districts do not feel “highly prepared” with adequate...
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STEM Skills Scarcity in Today’s Marketplace
This article was originally published at MCH Data's blog. There has been so much controversy about the Common Core over the last year that it’s helpful to remember that it was initially the business...
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3 Reasons to Use Twitter in Your Educational Marketing
Most companies use Twitter the same way they use advertising – as a one-way communication blast. Although it is easy to set up and manage your Twitter account this way, it is limiting and off-putting...
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FInding Common Ground with Common Core: Infographic
Here is a handy Common Core infographic from the folks at the Master of Education Guide. Source: Master-of-Education.org Buffer Share this: data-recalc-dims="1"> data-recalc-dims="1">...
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Does Common Core Have a Branding Problem?
This article was first published at MCH Data's blog. In her first piece for the new Education Post, Tracy Dell’Angela suggests that the real issue around Common Core Standards is that they have a...
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